Cake Walk

New York, NY, 2025

Designed for Beauty Bakery, a rotating international pop-up hosted by a Korean beauty company, Cake Walk commits without hesitation to a single confectionery conceit. Four influencers each define their own “recipe” for beauty, and the space is built around an interactive, show-and-tell format that invites additional Korean beauty brands to showcase alongside them — over 100 products across numerous brands.

A cohesive exterior identity opens onto a sequence of differentiated retail zones, each carrying the conceit into its own immersive interior — checkerboard flooring, saturated pinks and reds, cake-shaped fixtures, and mirror-polished surfaces that multiply both space and visitor.

Client: Oddins
Location: SoHo, New York, NY
Program: Commercial retail
Area: 3,000 SF
Status: Completed, December 2025
Services: Architectural, interior, graphics, and partial install

Sorenson Office and Partners

About

SOAP is Sorenson Office and Partners. At its core is a hands-on studio; around it, partners who change with each project: fabricators, artists, engineers, brands, friends, whoever the work needs.

We design spaces and the things that go in them: houses, interiors, shops, restaurants, exhibitions, installations, furniture, objects, and the occasional identity. Often we build them too, in-house or on site. We like odd-shaped problems, budgets that make us inventive, and details that reward a second look.

So far that has taken us to New York, Las Vegas, Melbourne, Seoul, and a small town in Portugal.

The SOAP studio: a long worktable with lamps and samples, shelves of boxed archives and models above

A cellular plywood piece with red curved panels being assembled on the floor

Eureka! under construction: a curved timber frame beside a pale brick wall

Cake Walk

Objects

About

…and Partners

Press

Awards

Shower Thoughts

Projects