Partyard

Brooklyn, NY, 2017

Commissioned by fashion retailer Primary New York to design and build the outdoor space at the brand’s New York headquarters, Partyard turns an inhospitable stretch of urban lot into a usable outdoor space — a programmatic social area, photo studio, showroom, and staff gathering space in one footprint.

Spatial articulation is driven by texture and material: a custom-built plant wall introduces whimsical, organic form in contrast to rough stone paving underfoot. Steel furniture, reconfigurable to suit shifting programs, anchors the space while opening a compelling range of views across it.

Client
Primary New York
Location
Williamsburg, Brooklyn, NY
Program
Commercial retail exterior
Area
600 SF
Status
Completed, July 2017
Services
Architectural, interior, landscape, furniture and product design

Sorenson Office and Partners

SOAP — Sorenson Office and Partners

SOAP is an architecture and design office in Brooklyn. We make spaces and the things in them, and often build them ourselves.