Dragon's Tail

Las Vegas, NV, 2026

Conceived for HD Expo at the Mandalay Bay Convention Center, Dragon's Tail was a test of parametric logic under real fabrication constraint. A continuous concept geometry was rationalized into a complete, buildable system — tectonic, structure, material, and graphic developed together, assembly logic encoded directly into the parts.

Every component is asymmetrical, cut and assembled from a shared parametric definition, so each piece admits only one correct position. The model was not a representation of the piece but the instruction for its making. It ships in six crates and rises on site with common hardware, no power tools.

Client: BKL Hospitality
Location: Mandalay Bay Convention Center, Las Vegas, NV
Program: Commercial installation
Area: 600 SF
Status: Completed, May 2026
Services: Architectural, digital fabrication, assembly

Sorenson Office and Partners, in collaboration with BKL Hospitality (concept) and the Assembly Loop Lab (fabrication)

About

SOAP is Sorenson Office and Partners. At its core is a hands-on studio; around it, partners who change with each project: fabricators, artists, engineers, brands, friends, whoever the work needs.

We design spaces and the things that go in them: houses, interiors, shops, restaurants, exhibitions, installations, furniture, objects, and the occasional identity. Often we build them too, in-house or on site. We like odd-shaped problems, budgets that make us inventive, and details that reward a second look.

So far that has taken us to New York, Las Vegas, Melbourne, Seoul, and a small town in Portugal.

The SOAP studio: a long worktable with lamps and samples, shelves of boxed archives and models above

A cellular plywood piece with red curved panels being assembled on the floor

Eureka! under construction: a curved timber frame beside a pale brick wall

Dragon's Tail

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